Be More Girl is a brand purpose consultancy

There’s never been a better time for female leaders and entrepreneurs, to show-up and shine. Be More Girl champions female-led brands, businesses and organisations, that want to change the world.

Age of anxiety

People are deeply worried about the world right now; social and eco-anxiety means everyday decisions – even the most mundane tasks – can feel fully-loaded. 

The American Psychological Association has defined eco-anxiety as “a chronic fear of environmental doom”.

Whether you’re a CEO, parent or child, by far the best way to cope with feeling like this, is to do something; people who take action have a greater sense of control, and when we take action with others, it helps lighten the emotional burden. 

Impact of empathy

Emotional intelligence and empathy in particular, often gets dismissed as being soft and fluffy, especially in business. Yet it is an essential skill for success at work, in life, and in building a more equal society.

At its most practical, empathy enables us to grapple with complex problems, and work together to solve them. It helps us connect through shared understanding, and can be a powerful trigger for transformation.

This is particularly significant in the context of social and environmental issues, where we’re often being asked to change our behaviour for people we don’t know; either in other parts of the world, or for future generations. 

So, not only does empathy have the power to change the world – it can help save it, too.

It’s time to Be More Girl!

“To create a better future where everyone can flourish, leaders and organisations need to find ways to engage and encourage emotions more fully.” 

Emiliana Simon-ThomasUniversity of Berkeley’s Greater Good Science Center