Hark, is that the sound of flip flops I can hear..?
Yes, the summer is well and truly here and it’s a hottie. With the football and tennis coming to an end, many of us will soon be grabbing our swimsuits and making a beeline for the nearest beach or lido.
If you like your swimwear to be lobster-friendly then listen-up…
Batoko, an independent brand based on the Northwest Coast of England, makes 100% recycled swimwear out of beach trash.
Seeing more than enough of the 8.3 billion tons of plastic that we earth-dwellers have produced-to-date (that’s equivalent to 822,000 Eiffel Towers or 80 billion blue whales), wash up on their beaches everyday, they decided to do something useful with it.
Their fun-loving swimwear is eco-printed and made from 100% recycled plastic bottles, fishnets and other waste (such as carpets and textiles).
If it sounds scratchy – fear not – I’ve just bought one, and it feels really soft. You’d never know you were covering your essentials with a couple of old Evian bottles.
Described as wedgie-free (I’ll keep you posted), with stay-put cut and good bust support. So you can look lush, as well as being kind to lobsters.
Batoko have teamed up with the National Lobster Hatchery in Cornwall, and, or every lobster swimsuit sold, a baby lobster is reared and released back into the sea. Learn more about this amazing conservation project.
There is another way you can help lobsters, too. If you have a spare mo, please sign this petition to include them under the Animal Welfare Act, along with their friends; the crabs, crayfish, prawns and shrimp.
If like Batoko, you’re on a mission to empower women shop more sustainably, and you want help to articulate your purpose or embed it deeper within your business, please get in touch at email@example.com.