Take a walk in their shoes
Be More Girl works with you to understand your customers and employees, and how your brand’s behaviour makes them feel. Then helps you put that understanding into action.
Empathy in action; it’s how we work
Our Empathy in Action process is a 3-stage programme of work, which delivers a strategic framework for your brand, including:
Purpose, Truths & Values identify an authentic purpose that everyone can get behind, built upon brand truth and shared values.
Behaviour & Experience understand how your brand’s behaviour must change, and develop a roadmap to get there.
Story & Expression find your voice, and connect with people by creating authentic stories that stick.
If you’d like to find out more, just say hello!