Born out of a Thelma & Louise moment, we think there’s never been a better time for female founders and entrepreneurs, to show-up and shine.
Be More Girl is a brand consultancy that champions female-led businesses and brands, who want to use creativity and heart to change the world.
Understanding how your brand’s behaviour makes people feel – from employees to customers – can transform your business. At Be More Girl, we work closely with you to translate this understanding into creative strategies that are purpose-led, authentic and actionable; helping your brand positively contribute to people and planet.
It’s time to Be More Girl!
“How wonderful it is that nobody need wait a single moment before starting to improve the world.”Anne Frank
I have a vivid memory of lying on a camp bed as a kid, worrying about the world. This would have been in the early 80’s, when anti-war songs like ‘Two Tribes’ by Frankie Goes to Hollywood, captured the anxiety of the time. I remember thinking that one day, the world would fight over clean air and water; scary stuff to be thinking about in the middle of the night. These days, I find myself worrying about much the same thing, (although I’m glad to say, not from a camp bed). Now I use what I know to help brands be a force for good.
My passion to look after the planet, was really ignited when a friend bought me a book called ‘Change the World 9-5: 50 Ways to Change the World at Work’. It planted the seed in my head, that there was no ‘away’. I would rifle through the office bin, naming and shaming my colleagues, (earning me the charming nickname of ‘Recycle Michael’). To be honest, somewhere along-the-way, my focus on sustainability took somewhat of a backseat, but being a mum – with all that’s going on in the world right now – has made me think again about how I can help make sure my son, Alfie has a better future.