Step into their shoes
Be More Girl works with you to understand the relationship your brand has with others, and how its behaviour makes them feel.
We then help you turn those feelings, into thoughts and actions.
Walk before you talk
Many companies struggle to connect purpose with action. This often results in a brand experience that’s out of step with its customers, employees and even society.
Delivering purpose can be as much about what you don’t do, as what you do. By identifying both opportunities and conflicts, we help you embed purpose throughout the business.
Empathy in Action; it’s how we work
Step 1: Brand Purpose Framework
Develop a purpose-driven brand strategy; identify and articulate an authentic purpose that everyone can get behind, built upon brand truths and shared values.
Step 2: Brand Behaviour & Experience
Understand how your brand’s behaviour needs to change; a plan of action that deeply embeds purpose throughout the business.
Step 3: Brand Story & Expression
Find your unique voice and tell the story of who you are and what you stand for. Create a Brand Playbook that activates the brand and its key stakeholders, to deliver purpose.
Ready to be more girl? Say hello!
Deeds, not words.Emmeline Pankhurst