Take a walk in their shoes…
Be More Girl works with you to understand the relationship your brand has with others, and how its behaviour makes them feel.
Then, we help you put that understanding into action.
Empathy in Action; it’s how we work
Our Empathy in Action process is a 3-stage programme of work. The outcome is a strategic brand framework, that will help you avoid the say-do gap, including:
Purpose, Truths & Values identify an authentic purpose that everyone can get behind, built upon brand truth and shared values.
Behaviour & Experience understand how your brand’s behaviour needs to change, and develop a roadmap to get there.
Story & Expression find your voice, and connect with people by creating authentic stories that stick.