Sarika Saluja, General Manager of the World Toilet Organisation, based in Singapore, describes herself as a rebel.

Brought up in the Northern region of India, she chose to walk a very different path from the one expected of her.

Now, she is what some might describe as an angel, working to end the global sanitation crisis.

First, tell me about your journey from growing-up in a small city in India, to becoming General Manager of an international non-profit organisation?

“I always wanted a career. It wasn’t something that was encouraged in my family or the region. Even now, it is not easy for a woman, especially if you’re born into a patriarchal society. In my time, it was very hard.”

“My neighbour told my mum if you let her study, she will not find a husband.”

“When my grandmother was very young, she migrated to India from Pakistan, after the partition in 1947.

Her family had to leave behind all they had, and rebuild their life from scratch, in a new city and a new country. These experiences made her a very strong woman.

So, despite being illiterate, she achieved a lot on confidence alone, but she wanted me to have an education so I could do more.

She encouraged me to pursue a Masters degree in the development sector, and was delighted when I achieved a first.

She instilled in me to think creatively, and to never give-up.”

“I tease my siblings and cousins and say, you were saved because of me!”

“I was blessed to have my grandparents, who made it possible for me to get a higher education. Also, it’s made it easier for the younger ones in my family to pursue their dreams.

And now, I have a husband who encourages my work, he’ll say, you go – I’ll take care of it. I have the support of so many wonderful people in my life.”

A lack of sanitation is one of humanities greatest problems – what first bought this cause to your attention?

“It was the personal pain of nearly losing my own son.”

“We were living in Singapore at the time, but when visiting India he got very sick from drinking contaminated water.

He ended-up in hospital with severe diarrhoea. I was shocked to see how many other children under 5 were also there, suffering from the same thing.

The more I travelled for work, the more pain I saw. I found out that more than 800 kids were dying everyday because of this, but nobody seemed bothered.”

Young child living on the streets in India, with no access to clean water.

“I also realised how dangerous lack of sanitation was for women, but it just wasn’t being talked about.”

Access to sanitation is a basic human right, so why do women need toilets more than men?

“Women are effected the most by lack of sanitation, for many reasons. Men are more comfortable defecating in open space, but it is not the same for women.

They have specific hygiene needs during menstruation, pregnancy, and as mothers.”

1 in 3 women worldwide risk shame, disease, sexual harassment and rape because they have nowhere safe to go to the toilet.

‘We Can’t Wait’ report 2013 (via WTO).

“Safe access to these services are vital to the empowerment of women everywhere.

Lack of access to toilets means that women have no choice but to go out in the open, which makes them vulnerable to attack. In many villages in India, women go out as early as 4am, while it’s still dark.

The more deforestation in their area, the further they have to travel because there is no bush or tree to hide behind.

Men follow them, and rape them. Much of this does not come out, because women are ashamed to share their stories.”

School girls in Cambodia.

“Girls miss school or drop out of education altogether, because they do not have a toilet where they can wash out their menstrual cloths or change their pads, in private.

When working women are pregnant and need to use the toilet more, there is no where for them to go.

And, as a mother you can suffer financially and emotionally; not going to work so you can look after a sick child, or even dealing with the pain of your child dying.”

A woman holding her children on the streets, in Kolkata.

Gender equality is the prerequisite for a better world. Women’s equal economic rights and opportunities, are an imperative if we’re to build a fairer future for all.

António Guterres – Secretary-General, United Nations

“We advocate for girls and women, and give them better access to toilets with washing facilities and clean water.

Also, through the World Toilet College in India, we improve livelihood options for women by teaching them how to build toilets.”

Can you tell me more about some of the other work you do, at the World Toilet Organisation (WTO)?

“WTO advocates for improved sanitation facilities across the globe.

Working initially in South East Asia, now India and China – we teach organisations who benefit from government funded schemes, how to construct toilets.

But building toilets is just the tip of the iceberg.

We need to go deeper into the problem; waste management, sanitation at schools, menstrual hygiene, education, and more training. 

The World Toilet Organisation is about collaborating with other stakeholders like governments, policy makers, academia and corporates, to create consortiums to work on all of these issues.”

Over a third of the world’s population is without access to toilets, and billions more without sewage treatment? Do you think there is a lack of awareness about this, around the world?

“Globally, 4.2 billion people lack safe sanitation. Over 2.2 billion people lack access to safe water; many people drinking water contaminated with faeces.” 

“Everyone talks about water as an issue but no-one is interested in sanitation – it’s a taboo subject.

And, the solutions require a local approach.

You would be surprised to hear that during the rains in London, the Thames gets flooded with sewage – you would never think of that.

So, different countries have different issues, and need different solutions.

In India, there was a need for behavioural change.

Just because you build toilets, doesn’t mean people will use them. When the toilets are clean, then they will use them!

Through our campaigns, we were able to raise awareness of this.

Studies by the World Health Organisation show that improved access to WASH (water access, sanitation, and hygiene) services, ensure better mental, physical, educational and economic outcomes.”

“Chinese schools have some of the best computer labs in the world, yet pupils poo in a hole in the ground.”

Children’s toilets in Chinese school. (Image via WTO)

“In China, the problem is school sanitation; they do not feel it is needed. So, we want to create awareness of the issues, and encourage them to adopt our Rainbow School Toilets programme.”

Rainbow School Toilets programme, Yangling primary school project. (Image via WTO)

“The program covers two aspects; building the toilets, and educating children on basic health and hygiene.”

Handwashing is one of the most effective ways to limit the spread of Covid-19, but 40% of the global population lacks basic handwashing facilities at home.

António Guterres – Secretary-General, United Nations

“When people use the toilets, they wash their hands. And ultimately people’s hygiene and health improves.

Through our campaigns, we were able to raise awareness of this.”

The World Toilet Organisation works with Reckitt Benckiser, an international FMCG company. Brands often get accused of purpose-washing when getting involved in these type of initiatives – how do you feel about this?

“In India, there is a CSR law that 2% of earnings should go towards development causes – it became mandatory for corporate brands to get involved with social projects.

I think there are brands that exploit this, and other brands that are really doing social good.

Our experience with Reckitt Benckiser has been very positive.

With their funding, we’ve been able to start two World Toilet Colleges, with the purpose of making sanitation dignified; training over 10,000 people in the last 3 1/2 years.”

“It’s also about how ethical we are – if we were not ethical then we would take any money offered to us.”

“We have a right to say no, if it does not align with our organisation’s mission.

It’s an opportunity and a responsibility to both the brands and the non-profit organisation. Many NGOs in India have been shut down because they were unethical, or not doing the right things.”

I’ve met Jack Sim, the founder of WTO. He is a funny man, a whirlwind of ideas; inspirational but I can imagine it’s challenging, too. How do you work together?

Jack Sim – founder, World Toilet Organisation aka King of shit puns. (Image via WTO)

“He works on some spiritual realm, I’m in the earthly realm making things happen – the yin and yang.”

“Jack advocates for sanitation at a global level, engaging people around the world. I am on the ground executing the ideas; prioritising and bringing structure to them.”

“If you want something to be sustainable, bring more women into the picture.”

“I believe that men are good at creating solutions but sustainability is ensured by women. When women get hooked on to an idea, they will invest a lot of energy into nurturing and growing that idea, and making it a success.

We don’t just need a physical solution to problems, there needs to be feminine energy to nurture, and sustain the solutions.”

“Society has become more materialistic, we have lost that balance. We need to regain it by bringing more women into power, both in the decision making, and at the executional level.”

“Female-centric thinking will find solutions to the problems relating to the climate, and every other problem.

For me, everything is connected – so when we restore the balance within us, we also restore it around us.   

We need the right balance of yin and yang to make our ecosystem sustainable. It would not only impact society in a positive way, but also bring a lot of harmony to this planet.”

What is next for the WTO?

“Jack’s goal is that everyone around the world should have a toilet in their house. A dream difficult to achieve in a person’s lifetime!

So, I’m working hard to develop a strong organisational structure and brand culture, to ensure that the WTO can continue to do good work, for many years to come.”

If you would like to make a donation to support the World Toilet Organisation’s vital work, please click here.

If like Sarika, you’re on a mission to improve women’s access to sanitation, and you want help to articulate your purpose or embed it deeper within your business, please get in touch at

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